Marketing Segmentation - 1000 Words

Marketing segmentation Market segmentation is the process of dividing the market into dissimilar, distinctive groups of people who have similar needs to be satisfied, alike wants and behavior, or might want some products and services. Markets can be divided depending on a number of wide –ranging criteria. They are: geographic (region, county, climate etc.), demographic (age, gender, family size, religion) psychographic (personality, life style, attitude etc.) behavioral (benefit sought, brand loyalty, decision making until etc.) According to Philip Kotler, â€Å"Market Segmentation is the subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as market target to be reached with distinct†¦show more content†¦The handheld device was introduced to the American consumer on January, 2007 and made available on June 29 the same year through ATT cellular provider. Initially it was only available on signing 1 or 2 year contract. The same approach i s decided to make everywhere where Apple has decided to make the iPhone available. Apple has taken marketing challenge strategy attacking the market leaders Blackberry, Palm and Nokia. It has launched an attack right after the announcement of the iPhone in Steve Jobs’ keynote speech in 2007’s MacWorld. On the other hand, Apple has always a customer-centered orientation spotting the growing market for smartphones. It’s segmentation market: 1) Geographic. Officially, Apple iPhone is sold only in most profitable markets, which generates the highest value of revenue. They are: United States, most part of Western Europe, Asia-Pacific. Here, in Kazakhstan approximately every third smartphone is an iPhone, still officially we will not see it soon due to low population level. 2) Demographic. For example, factory unlocked (free-sim) iPhone costs a person from approximately $600 what is quite expensive, however, Apple gives a chance to own modern smartphone even for â€Å"low income customers† selling them with contract, which implies that you pay around $100 for the phone itself, and pay a fixed price for calls around $30 on a monthly basis for two years. With the appearance of new iPhone, the old one is still in the Apple store, furthermore,Show MoreRelatedSegmentation And Marketing : Segmentation Essay2969 Words   |  12 PagesQuestion 1 Segmentation means to divide the marketplace into parts or segments which are definable, accessible, actionable and profitable and have a growth potential. In other word it is a technique used to enable a business to better target its products to the right customers by identifying the specific needs and wants of customer groups and then using those insights into providing products and services which meet customer needs. 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This means that customers have to be placed into â€Å"needs-based-segments.† In order to do this demographics, usage behaviors and psychographics thatRead MoreMarketing Segmentation of Adidas Essay1435 Words   |  6 Pagesparallel bars. The company revenue for 2009 was listed at â‚ ¬10.38 billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this company. Market segmentation Market segmentation was to dividing a market into distinct groups of buyers with different needs, charactistics or behaviour who might require separate products or marketing mixes, the company will first identifies different way to segment the market andRead MoreMarketing Mix and Market Segmentation1085 Words   |  5 PagesMarket Segmentation And Marketing Mix in Avon Report on the effects of use Marketing Mix and Market Segmentation by the Avon Company Prepared for By 30 November 2010 TABLE OF CONTENTS Page 1. 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